<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Prep Brand Development]]></title><description><![CDATA[At Prep, we help athletes build their brands with workshops, social media strategies, NIL coaching, and tools for successful brand deals]]></description><link>https://www.ajesports.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 31 Jul 2026 13:07:00 GMT</lastBuildDate><atom:link href="https://www.ajesports.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Empowering Student-Athletes: Personal Branding and the Business of Sport with Cal Berkeley Athletics ]]></title><description><![CDATA[We recently had the opportunity to work with four distinct programs at UC Berkeley—women's volleyball, gymnastics, track and field, and softball. What made this session particularly fascinating was witnessing how NIL interest and engagement varies across sports. The Cal Berkeley Advantage Before diving into the workshop itself, it's worth noting the unique position these student-athletes occupy. Competing at a prestigious Pac-12  institution in the Bay Area provides natural advantages for...]]></description><link>https://www.ajesports.com/post/empowering-student-athletes-personal-branding-and-the-business-of-sport-with-cal-berkeley-athletics</link><guid isPermaLink="false">694938a8adc391625af6c7fa</guid><pubDate>Mon, 22 Dec 2025 12:42:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_e7835ffd878047fdab0824c24e84baa4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aidan Byrne</dc:creator></item><item><title><![CDATA[Empowering Student-Athletes: Personal Branding and the Business of Sport with UNC Charlotte Softball]]></title><description><![CDATA[We recently had the privilege of spending time with the UNC Charlotte Softball team for an empowering session on personal branding and the business of sport. It was an incredible evening filled with valuable insights, authentic conversations, and the kind of energy that only a team of driven student-athletes can bring. A New Era for 49ers Softball Before diving into the workshop, we must acknowledge the stunning new Bob Daughtridge Softball Clubhouse. This state-of-the-art facility features a...]]></description><link>https://www.ajesports.com/post/building-your-personal-brand-as-a-student-athlete-insights-from-uncc-softball-event</link><guid isPermaLink="false">68fa2350d3059fbaddd550ae</guid><pubDate>Thu, 23 Oct 2025 12:58:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_e7835ffd878047fdab0824c24e84baa4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Prep</dc:creator></item><item><title><![CDATA[Unlock Your Athletic Potential with Prep AI: Launching October 13th]]></title><description><![CDATA[Meet the Prep AI Agent
The all-in-one assistant built to help athletes handle NIL brand partnerships with confidence and ease.

Key Features:
• Live Meeting Transcription: Never miss a detail during your brand calls.
• Full Meeting Analysis: Receive clear summaries and insights tailored to your goals.
• Key Action Step Reminders: Stay organized and follow through on every opportunity.
• Brand Advisor Access: Get expert support as you grow your personal brand.
]]></description><link>https://www.ajesports.com/post/prep-ai-agent-nil-launch</link><guid isPermaLink="false">68e5222b3af439b9bda5e724</guid><pubDate>Tue, 07 Oct 2025 14:39:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_cb5a913df648431b836549ade617652c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Prep</dc:creator></item><item><title><![CDATA[Empower NIL Athletes: Prep Brand Development's Unique Approach]]></title><description><![CDATA[In the fast-paced landscape of college sports, distinguishing yourself as an NIL athlete goes beyond talent and dedication. It requires building a personal brand that connects with both fans and sponsors. This is where Prep Brand Development shines, providing a distinct approach to helping athletes unlock their full potential. Prep Brand Development understands that successful branding goes beyond flashy logos and catchy slogans. Instead, they focus on helping athletes forge emotional...]]></description><link>https://www.ajesports.com/post/empower-athletes-aje-brand-development-s-unique-approach</link><guid isPermaLink="false">67bf0d7d8c4221c847f72801</guid><pubDate>Wed, 26 Feb 2025 12:47:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_06778c97391f49ad9247d2ad030be6e1~mv2.jpg/v1/fit/w_1000,h_639,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aidan Byrne</dc:creator></item><item><title><![CDATA[Strategic Partnerships for NIL Athletes: Prep Brand Development's Expertise]]></title><description><![CDATA[In the competitive world of sports, standing out as an athlete requires more than just talent on the field. Building a strong personal brand and establishing meaningful connections with your audience are crucial steps toward long-term success. This is where Prep Brand Development excels, offering expert services tailored to athletes looking to elevate their brand presence and expand their reach. At Prep Brand Development, NIL athletes are guided through a strategic brand development process...]]></description><link>https://www.ajesports.com/post/strategic-partnerships-for-athletes-aje-brand-development-s-expertise</link><guid isPermaLink="false">67bf0d7d8c4221c847f72803</guid><pubDate>Wed, 26 Feb 2025 12:47:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_c988d3a605664b1d9051a249ed2ebb92~mv2.jpg/v1/fit/w_720,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aidan Byrne</dc:creator></item><item><title><![CDATA[Maximizing NIL Athlete Influence: Prep's Branding Framework]]></title><description><![CDATA[Let's take a look at the athletes  who have built some of the strongest personal brands . Just like we help you define your Niche, Differentiation, and Expertise, these athletes have mastered theirs—just on a much larger scale. NIL Athletes... tap in! 1. LeBron James Niche:  Basketball, Business, Activism Differentiation:  Community-driven leadership, generational talent, and media empire Expertise:  Athlete empowerment, philanthropy, and storytelling LeBron James has successfully positioned...]]></description><link>https://www.ajesports.com/post/maximizing-athlete-influence-aje-s-social-media-strategies</link><guid isPermaLink="false">67bf0d7d8c4221c847f72802</guid><pubDate>Wed, 26 Feb 2025 12:47:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b10068_1b10b6d5602446bea221a7d064f7d642~mv2.png/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aidan Byrne</dc:creator></item></channel></rss>